The album was a local effort: the LA Times has reported on how General Mills, Hamburger Helper's parent company, is based in Minneapolis, Minnesota, and they reached out to … Liana Miller, Hamburger Helper’s marketing communications planner and creative lead, spoke out about their intentions: It’s just good content. Food for Your Soul. More albums from Helper. It consists of boxed dried pasta, with powdered seasonings contained in a packet. We’re a small and mighty team, we are six people who just have an interest in hip hop. Hamburger Helper put out a trap tape for April Fool's Day 4 years ago Lunchmeat Flashbacks: Jlin & Theresa Baumgartner 21 hours ago PERiiSU & … On April 1, Hamburger Helper—or more specifically, Lefty—dropped its debut mixtape, “Watch the Stove,” and it is fire. On Friday Hamburger Helper dropped a five track mixtape, "Watch the Stove." We were dying by the thought of the company getting in the rap game and were intrigued to listen, especially with a song on there called “In Love With The Glove.” If that’s not funny, we don’t know what is. They even played a twist not the usual Hamburger Helper glove, drenching it in gold paint to resemble many other rap albums of this time. They contacted up-and-coming Minneapolis rappers and producers, like DEQUEXATRON X000, Bobby Raps, DJ Tiiiiiiiiiip, Retro Spectro, Daniel Davis and GenReal: We told them write a song about Hamburger Helper and go with it. Last month, the fast-food chain Wendy’s released a mixtape. View original. ... Until you listen to the lyrics, that is. We didn’t tell them they had to mention Hamburger Helper this many times. Tweet on Twitter. Within one day of its release, the hit single “Feed the Streets” received over 1.2 million views. Apr 2, 2016 Hamburger Helper. By Kristina Monllos. The lyrics are on point, and so is pretty much the entire mixtape. 1 0. The Hamburger Helper mixtape has already shot videos for two of the tracks, “She’s in Love with the Glove” and “Crazy.” Lefty – She’s in Love with the Glove (Prod. Doesn't have to be fancy to be good. He is part of the DMV comedy collective known as LeanSquad. At five tracks the mixtape doesn’t overstay it’s welcome: it’s sort of a joke and it doesn’t try to take things too far. By Monday morning the brand had garnered 432,660,000 social impressions and 4,086,000 plays on … Hamburger Helper dropped a fire mixtape for April Fools’ Day 'Feed the Streets' is a banger. The album artwork is even reminiscent of the golden-decaled album. As for the lyrical content on the tape, it’s definitely family friendly and features some laughable and fun lyrics. "What if we made a mixtape about our brand that would appeal to the young people?" HAMBURGER HELPER MIXTAPE #WATCHTHESTOVEFULL SONG:https://soundcloud.com/hamburgerhelper/hamburger-helper-prod-retro-spectro And just as you would expect for music coming from a hand: it slaps. Type song title, artist or lyrics. Hamburger Helper aimed to make content that hip-hop fans would love and want to listen to. Weather Hamburger Helper Just Dropped A Fire Mixtape For April Fools’ Day . At the end of the day, it’s most important to create something worthwhile that makes you want to listen to it and not feel like you’re being sold to. Titled Watch The Stove, the project initially looked like another goofy marketing ploy from a corporation looking to cash in on hip-hop culture. Watch the Stove Helper. It's a pitch straight out of a board meeting. Hamburger Helper’s marketing communications planner, Ashley Wright, states, “Above all else, Watch the Stove is a product of fan love. Hamburger Helper. On April Fools Day, Hamburger Helper announced that their mascot—a white glove named Helper—had recorded and dropped a surprise mixtape.
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